Andreas Gebhard

Andreas Gebhard is Head of Global Content Programming at Getty Images in New York, focusing on consumer products. He also serves on the Board of the IPTC, the organization behind metadata standards such as rNews and RightsML.

He has been in the media business for more than 20 years, starting out as a photographer. Andreas is well-versed in all aspects of asset rights workflows and the challenges presented by legal imperatives, technological realities, and business drivers.